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By Jarod DeAnda, January 30, 2012

SCION reached out to me & asked if I wanted to head up to Northern California to capture some “Behind the scenes” coverage of the first ever Scion FR-S commercial shoot to twitter, Facebook & Blog…
I’ve already Twittered & Facebooked last week, now see the blog…

Thanks Scion and wow this car is just fresh!!!
So as the sign says, do so and witness “Behind the scenes of the 1st ever Scion FR-S commercial” the new Scion FR-S the car I call “The Game Changer”

When in the bay area I have to see some peeps, have some GREAT beers and food!

Car service and hang out sesh with Tyler “The Rock” McQuarrie…
(BTW, he is NOT on Scion program just a bay area homie)

Swung by Fatlace Paddock & RWB USA to see the homies…

Get to see the main man of Fatlace, Illest, Slammed Society, ALL THINGS fresh and living up to FATLACE’S slogan, COLLECT EVERYTHING! My birthday brother Mark Arcenal..

Just KAWS Henny, numerous bottles btw…

NBD…

Lunch is served, Pliny the Elder down and some double IPA after that yum!

Only one design has graced his head, The Rock McQuarrie…

Got to catch up with the LIFEBLASTERS fellas Geoff and Andrew but no pics of them just their stuff and the awesome late night Chinese food, which was an adventure in itself

She needs a hip replacement that amount of dancing she does!

J-Rod smash!

Agenda is CLEAR!
FR-S Launch commercial!

Site!

SIGHT!

Mount…

The Armageddon will be captured…
aka “The Russian Arm”

Can I borrow some cable…

These 2 guys are solid gentlemen and make things happen behind the scenes at Scion, Owen runs National Marketing & Communications and Scion VP Jack Hollis!

“Video Village” is where everybody reviews footage either live, taped, audio, etc…

The commercial director Simon chatting with Jack…

Here’s looking at you kid!

The new Pioneer Bespoke system that’s launching in the FR-S…

The driver behind the wheel of the FR-S in the commercial will be Ken Gushi, not just a drift driver anymore, now stunt driver and….

a hand model! He puts the man back in MANicure as he got a manicure for his hand close ups!

Myself, Gush & Jack…

LUNCH!

The Russian Arm operator catching some bites as he’s been working the camera from the rear seat! Talk about back seat driver, LITERALLY!

The spread was sick…

So much equipment, I love seeing the inner workings of commercials and productions of this magnitude…

This Firestorm Red FR-S does have the 1st ever TRD lowering springs on it, they’re prototype and DO NOT, I repeat do not come standard!

Another interior shot, while Gush’s helmet rides shotgun…
BTW, the floormats will NOT be tan like that, just some mats to keep it clean!

These are a few of my favorite things, cyclists were going up & down the road we’re on, it’s a VERY popular cycling road… I was jealous of them to be honest riding or maybe of Gushi because he’s driving regardless, I’ll keep blogging!

Bring your own signs just in case!

A moment to reflect on the magnitude of the Scion FR-S, my life and all life has to offer…

Screeching tires…

Simon with his weapon!

water trucks on hand to wet the road for aesthetics, not needed it rained the day before plenty

Gotta love craft services on site! Bangin lunch…

Gushi working it!

Owen & Simon scheeming on the copter shots!

Simon (Director), Gushi (Drifter) & Owen (Marketer)…

Simon rapping with the helicopter pilot…

Double your pleasure!

Spot the “T Pattern”… It’s repeated through the car…

“T Pattern” on the gauge cluster…

“T Pattern” on the dash…

“T Pattern” on the doors…

This badge WILL go down in history, I promise..
Notice the boxer pistons, the “86″ of course and check this out the 4 “holes” in 8 and 6 mimique the sideways action of a drift vehicle…

Storyboard…

Even coyotes like the new FR-S…

Tale of the tape, interior exterior…

Performing surgery on Capturing interior shots

So much going on…

The door opens wide, looks like they took it off from this angle but it’s there…

Helicopter and the nose camera…

Peek a boo…

Checking the footy!

Captain my captain, wish I could’ve taken a ride but had to ride off…

Yeehaw sky cowboys…

Adios muchachos…

2 devils in the night!

I’m out, thanks Scion for the good time, creating a rad car that I know people will love and just for the experience…
Until next time, Golden Gate bridge at 4am…

Beat ya sun!

Scion corporate did BLOG their own version of ‘Behind the scenes’ if you wanna see it, check it out HERE

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By Jarod DeAnda, January 20, 2012

One of my best friends whom I’ve known for too long, Mike Wunderle was in town in AZ, glorious weather so we got down with some hiking & biking!

Camelback mountain is the mountain you always see when you land and take off…
I’ve lived here for 7 years and haven’t climbed it until now!

Starting the climb…

I like the matte green crib…

Where’s Warty?!?!

Made it! Almost 4 miles roundtrip…
Cold can of Simpler Times, not a great beer but tasted good, it’s Trader Joe’s house brand…

Great view!

Blogging the Instagraming…

Weeeee!
Mike will be climbing Mt. Kilimanjaro in Africa next month so this climb was nothing, go get em!

Sweet crib right near the trailhead…

So FFWD to yesterday, Thursday, burgers at Joe’s Farm Grill, Bikes in Scottsdale and beers at Papago Brewing, not bad for a Thursday!

I was riding my STATE Bicycle FGFS and Mike was riding my 29″ SE Bikes Big Ripper…

Free Museum visit at Scottsdale Museum of Contemporary Arts...

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By Jarod DeAnda, January 17, 2012

My East Coast maniac friends + Missile cars (drift cars that you just pound on) + + Englishtown Raceway Park + cameras + fun loving hijinx + some awesome driving + whatever just shut up, watch the video and now you’re not gonna be in the gang BUT you can be a supporter!!!

There goes the neighborhood BLOODMASTERS!

CLICK HERE for the video, Bloodbath Part 1!

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By Jarod DeAnda,

CES aka Consumer Electronics Show 2012 has come & gone Jan 10th -13th, I went, I saw & conquered… It happens every year in Vegas where the Vegas Convention Center is flooded with the latest & greatest gadgets, electronics & accesories…

INCIPIO has been a great partner/supporter of mine over the past 2 years, the owner of INCIPIO Andy is a GREAT dude that is nothing but giving, successful, a fellow father, husband and I’m fortunate to call him a friend.

Andy said come on out, check it out, hang & party, what do you think I did, well proof is in the blog!

You’ll freak when you see it…. Check out that snake skin get up!

Incipio booth was running game! Always packed, great young, fun loving staff, good looking people & DUH great looking product!

A gang of tablet cases… Find them all here, Kindle Fire, iPADS, ETC...

New case designs for the 2012 season including the new Offgrid design on the right (offGrid is the battery back up case), a case that’s dual density in the middle and has shock absorption attributes, more pics later!
Seriously Incipio is nailing it!

Incipio bag collection is growing as we speak, Weekender, Expat backpack, Utility messenger, sleeves & more…

Loving this selvage denim Macbook sleeve, sick right!

More offGRID options coming at ya, backup batteries etc…

Some hardware for your iPieces…iPad stands, aluminum bumpers

Collab cases…
Dungeons & Dragons, yep you multi sided die owners get hyped!
Magic the Gathering, yep!
Monopoly, don’t pass go!
Alpinestars, SEND IT!
Gunnar, digital performance…

Can you hear me? Incipio expanding the headphone line, from the f38 to the f40 and the lil FRS’ ear buds…

Whats up ya tool… carrying man, you! Stanley = durable and so does this collaboration for your device!

Incipio won, not 1 but 3 Best of Show from iLounge.com See the reviews here
For the offGRID Pro, Resistance iPhone4 case & the Bentley iPad case…

Kind of like a Wonka’s tech factory versus candy!

Now some randomness…
Yep that’s one motorized wheel…

Fitty…

The 2013 Ford Fusion Energi…
See more HERE…

Just a few TV’s around this place…

Dog walks into a bar, bartender asks “Why such the long face?”

Saw this window in person, pretty rad!
Here’s a good video of seeing the window in action…

Chill out buddy, 3D personal viewers…

This is what Formula Drift media pits need to look like, staggered, but we got gnarlier lenses!

Audi’s booths are always just straight SICK!

Check out Audi’s Urban Concept… MORE HERE from Automobile magazine
love the gloss white with the satin anodized red, small carbon hits, solid!

Love the carob fanned wheels…

Pic does NOT do it justice at all, BUT you would go blind working in that booth all day!

The Ford EvoS Concept is rad, Delorean doors, yeah x4!

So here’s the Incipio Resistance case, essentially the first ever ‘suspension’ case, utilizing multiple materials to create an active suspension if dropped… Yeah you butterfingers, techno geek, this case is for you…
This is a prototype version hence the raw material look to it…
Rad right!

OK Party Time!
Tyler looking FRESH TO DEATH!
Incipio X Playboy Club at The Palms for the party…

Myself, my friend/owner of Incipio, Andy and new friend Erik of TAVIK…‘

Big huge club filled with free drinks, good looking people lets be honest some ugly people & I’m checking out the old school Playboy pinball machines, haha!

That’s a wrap, see ya next year!
Party dude!

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By Jarod DeAnda, January 16, 2012

When my family & I headed to Utah a few weeks ago we needed some new rubber aka tires underneath our Nissan Armada…
The Falken Tire Wild Peak A/T was our rubber of choice…

I had to head up see EVB & the homies at Discount Tire Direct to get them installed, say hello & check out their sweet office…

The new rubber…

TMTMTL EVB…

Did you know that Bruce Halle & Discount Tire has the most extensive collection of Tire Poster artwork in the WORLD!
Also, they own the only cut in half Daijiro Yoshihara Lexus IS hanging on their wall, NBD!

Speaking of Dai Yoshihara he has his own wheel line coming out, check em out!
SICK RIGHT?!?!

Did you know that Falken has some sick Off Road wheels?!?! I like the matte grey finish middle one!

Where’s my stapler?!
This was right after Christmas so Discount isn’t that lazy…

RUGGED, Like me… NOT (that just happened)

I’m kind of backing the off road look versus the 24″ look nowadays, hmmm…

There they are the Falken Wild Peak A/T a great option for you if you’re hittin the dirt, the snow, the elements…

Fast forward to this weekend, Falken set my son Parker, my friend Terry, his son Cooper & I up with tix to Supercross here in Phoenix…
Falken Tire sponsors Villopoto 2011 Supercross Champion…
RV2 also has some INCIPIO cases, peep em

Here’s Falken’s new commercial featuring JR, JTP, RV & the ALMS guys…

What’s up ladies!

This is Cole Seely #34, he competes in the Supercross Lites, he took 1st at Anaheim Round 1, and currently sits 2nd after 2 rounds of Lites competition,
BTW Cole has an S13, drifts and gets down, so does his bro & friends… RAD!
This is a video from last year when he was on the Illest program, Day in the life from 2011…

Good catching up, go get em buddy!

It’s GO TIME!

Parker gets hyped!

Hey look who showed up in AZ, Linhbergh & Thao, the latest couple to announce their relationship via Facebook…
They’re in town to run the P.F. Changs Half marathon, congrats kids!

Well, that’s as they say “how the cookie crumbles” or better yet How it gets HOUSED by PJ!
ARRRR!!!!

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By Jarod DeAnda, January 13, 2012

Holidays continued…
Right after the New Years Eve, My family headed for Utah, 11 hour drive to Park City, UT to hang with friends, board, beer, bros, babes (our wives) and just a GREAT TIME…

Check it out!
The scenery driving from the Phoenix area to Park City was stunning, different colors, shapes and backdrops covered the land!

We arrive to Park City and rendezvous with our friends and are staying with our friends The Block family, yeah that gentlemen Ken Block and his family were nothing but awesome & their house is an amazing piece of architecture, design and livability with a great sense of function= fashion!
This is a bad cell phone pic of the “mud room”…
Gear, mid century modern furniture and a sweet Siberian Husky, RAD!

Hit the mountain with our other friends who we rendezvoused with Vaughn Gittin Jr. the soon to be Mrs. Gittin, Abby & JacobChills…

Wifeys…

Homies..

Let’s get lifted, the snow wasn’t amazing but it was nice weather, warm, decent blown stuff but all good for a SoCal kid…

Night time was dinner time, hit a place that’s BANGIN!
Wahso on Main St and it ripped!

One of many awesome dishes, pork belly in a Vietnamese bun …

One of many awesome deserts…
Coconut Creme Brulee’

Hit the bars and saw some Banksy hits from last years Sundance attendance…
Plexi’d for security and even framed in the next instance…

A separate night we hit the St Regis via the Funicular...
Fire, fire fire!- Beavis & Butthead

Ken & I…

JR & PJ, 2 peas in a pod!

Sledding with the dogs & fam…
What up dog?!

You can’t see me!

Great time with the fam!

The final night was spent hangin with the whole gang, my family, Blocks, Gittins, Jacob, & the MWRT team Ron, Matt, Mike, good times!
Here’s the living room, pong/dining table, yep that’s function=fashion at it’s finest + Ken WILL smoke you LEFT HANDED at pong!

You canna canna roast them marshmallows!

A crappy cell phone pic, with a not crappy friend and also an amazing piece of artwork in the back HAROSHI’s moose that Ken acquired a while ago, rad right?!?!
Ya like the ‘TIRE SLAYER’ tee? Peep HOONIGAN’S page now to acquire!

The drive home was just as beautiful of course!

Grand Canton rim in the distance…

A great week came to a close as the sunset on the way home!
Thanks to my family & friends, #HomeLife can even be experienced on the road!
Thanks to The Block family, The Gittins, Jacob, Ron, Mike & Matt, you guys and gals all rule!

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By Jarod DeAnda, January 10, 2012

Scion just debuted the hugely anticipated Scion FR-S at the Detroit Auto Show yesterday to the masses + Ken Gushi’s Formula Drift prepared FR-S, now the natural thing you might be asking is “How do I get one?!?”

Here’s your answer if you live in the limited culture that we ALL do, YOU can be be one of the 1st 86, I don’t need to explain the significance of the #86 if you’re reading my blog, so anyways, Scion is offering the “hand raisers” a shot at owning pre-general public sale a chance to own the Scion FR-S before the masses….YOU CAN BE one of the 1st 86 Scion FR-S owners…

Check it out…

www.ScionFirst86.com

“Scion is thrilled to announce the Scion First 86 program that gives 86 lucky people the chance to be among the first to own the Scion FR-S.
Beginning on January 12th, 2012 at Noon (EST), anyone who wants a chance at purchasing the FR-S before it goes on sale to the general public has 8 hours and 6 minutes to submit their request at www.ScionFirst86.com. Scion will randomly select 86 people to receive the opportunity to own the FR-S first! There are already 20,000 hand raiser sign-ups. Check out www.ScionFirst86.com for more information and the program FAQ’s!”

Ken “Gush” Gushi next to his new steed… The Scion FR-S drift machine debuted Jan 9 2012

Here’s one of my pics from the exclusive FR-S reveal in LA you can see the previous BLOG here

Scion is also pleased to announce that the 2013 Scion FR-S will be the first model to feature the all new Pioneer BeSpoke connected infotainment audio system, powered by Zypr. The new BeSpoke system has cool new features that include locating friends on the map on your audio screen, reading and sending tweets via voice command, posting on Facebook, and listening to over 200 internet radio stations. There are so many advanced functions in this new system and we can¹t wait for you to try them out when the FR-S goes on sale this Spring.

2011 Formula Drift Champion Dai Yoshihara and could it be the 2012 Champion Ken Gushi piloting the 2012 Scion FR-S, we’ll see, round 1 of Formula Drift April 6-7 STREETS OF LONG BEACH!

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By Jarod DeAnda, January 9, 2012

Christmas & New Years has come & gone, 2012 is here!
The cheers, jeers & beers have been now silenced (well beers are still here) with work and the new year/opportunities for all to be focused upon…

I want to share with you over the next couple blogs mine, my family & friends holiday joy…

Enjoy only some of the goodness, because to be honest it’s nice to just enjoy & not blog EVERYTHING! due to popular belief I don’t blog everything!

Christmas eve with friends & family… & of course it’s all about the kids!

My wife made a bangin cake!

We had fun!

Christmas Merry we did have from Yoda & PJ…

Thanks HPI Racing for some radical R/C cars both Ready To Run aka RTR Blitz truck and ALSO Vaughn Gittin Jr’s Monster Falken tires Mustang!

Bikes & brews, some of my favorite things, thanks to my inlaws for the l/s & short sleeve Stone Brewing Jerseys...

This was Parker’s gift he got from SANTA, these things are awesome every day for days straight we ride these things, me, my bikes, the neighbors, the R/C cars, everybody they’re AWESOME…
FYI, if you’re asking they’re Landwave products ramps

Look who came through AZ, The HOBO Josh Herron…
Beard Life rocking, back from Chi Town, he’s back!

Rendezvoused in AZ with a lil lady friend of his…

Winter time in AZ is EPIC!
Nice briskness, the lighting, the mellowness, the enjoyment of awesome weather, yeah it’s hot in AZ in the summer but RIGHT NOW!
It’s ON POINT!!!
Lots of walks, bike rides, doing, hanging, loving life, I’m blessed and my son is evidence of that, I LOVE my family!