My career in the automotive industry started at the age of 15. I first worked at a tuner shop in San Diego, CA called Group 5. This is where I was introduced to action sports athletes looking to increase performance and speed in their own vehicles. I moved on to work with the tuner enthusiast mag TMR M’zine as National Sales Manager. This magazine enabled me to establish credibility as an industry insider and also helped me bring the action sports lifestyle to the automotive world.

Over the next 9 years I worked with companies like X-Concepts on Modifiers (a line of modified toy cars) to ensure authenticity, Speedwell Shoes as Brand Coordinator, Gumball 3000 (an exotic car rally from Europe) as US Operations Manager, and Meguiar’s Inc as Youth Lifestyle Marketing Manager. My job was to help them all build a strong base with core enthusiasts and then enter into cross functional marketing programs. It is my strong belief that I can easily unite together automotive, fashion, action sports and music to enhance a brands awareness.